The latest improvements to Boom.
Journeys got three new controls: a frequency cap so a customer never gets too many messages, a node that fires an event into the CDP as the journey runs, and the ability to remove a customer from a journey the moment a chosen event happens.
Boom now supports more than one WhatsApp business account at once. Choose which number sends each step of a journey, and templates stay scoped to the account they belong to across journeys and the inbox, so the right sender and the right templates always line up.
Segments can now filter across related records and reach into nested attributes. Build a segment that follows the link from a customer to their orders, or matches on a value buried inside a JSON field, all from the same builder.
Describe the audience you want in plain language and the agent builds the segment for you, turning your request into the right conditions, including links to related records and nested fields. No manual filter setup required.
A new analytics dashboard shows how your conversations are going, with volume over time, response times, an hourly activity heatmap, and an operator leaderboard. Filter by the dimensions that matter and see where to focus.
Boom is now available end-to-end in Portuguese (pt-BR), both the operator dashboard and the agent itself. Set Portuguese as your workspace's default language and run conversations natively in Brazil.
The shared inbox got a rework. Every conversation row now shows which channel and number it came from, a new filter bar lets you slice by channel, and search was rebuilt to scan across all sessions of a conversation, returning results in milliseconds instead of seconds.
You can now configure exactly what your operators see next to each conversation: customer attributes, related records like orders or loans, and deep links into your own systems. Set it up once and every agent gets the context they need to resolve faster.
Save your team's most common responses and drop them into any conversation with a / shortcut or a button. Edit before sending, and search across all of them. Quick replies are separate from WhatsApp templates, so they're yours to manage.
The new segments builder lets you combine conditions with AND/OR in a simple three-step flow. Schedule a segment to refresh daily at the hour you choose, and export the full membership to CSV.
Boom can now read your customer data straight from your own database, with no CSVs and no middle layer. Model real-world relationships like one buyer across many merchants, push behavioral events such as a completed payment, and segment on what your customers actually do. A documented public API keeps everything in sync with your systems.
A journey can now enroll a customer the instant something happens, like a completed order or a churn-risk signal, straight from a CDP event. There's no CSV and no waiting for the next segment refresh. The right message goes out in the moment.
You can now chat with your agent right inside the initiative. It's a live test that runs the real pipeline and streams responses as they generate, so you can try multi-turn flows and edge cases before any customer sees them.
Connect your Shopify store in a few clicks and Boom keeps customers, orders, and your full product catalog continuously in sync. The agent can reference real products in the conversation, with their images and descriptions.
Leave internal notes in a conversation thread to pass context to a teammate, drop a reminder, or note a handoff detail. Notes stay private to your team and never reach the customer.
Upload your documents, like product sheets, policies, and FAQs, and the agent searches them to answer customer questions. It pulls the right passage from the right file, so replies stay grounded in your own content.
Boom now runs on WhatsApp, Instagram, Facebook, web chat, and email (beta), with support for multiple WhatsApp numbers per workspace. Every channel lands in one shared inbox, and the agent answers with the same customer context no matter where the conversation starts.
Beyond downloading a single conversation, you can now export the transcripts of many conversations at once, as a single consolidated .txt you can hand off or analyze in bulk.
Your agent can now send images, PDFs, and video in WhatsApp conversations, not only text. It shares receipts, product sheets, or onboarding docs right inside the chat, picking the right file for the moment.
Contacts is now a dedicated section in the initiative sidebar, easier to reach, with a unified view of engagement status, filters, and bulk actions to start journeys.
You can now download the full transcript of any conversation, as plain text (.txt) for quick sharing, or as JSON (.json) to feed into your own analysis.
We deployed a new version of Boom Voice. It sounds dramatically more natural, perfect for Research campaigns running over voice.
You can now run Boom Surveys: shorter, focused conversations to ask your customers a specific question and get fast answers.
Use Surveys when a full Research interview is more than the moment calls for: a quick pulse after a release, a single follow-up question, or a targeted check-in with a segment.
We built an agent at Boom that controls the entire platform.
It can create research initiatives. Change settings. Add context about your company. All through a conversation.
Define your research objective. Add the guiding questions you want answered. Boom does the rest.
Boom Research runs personalized, context-aware customer interviews at scale over WhatsApp, email, and voice, turning what used to take weeks of recruiting and scheduling into a 2-day workflow. Each conversation feels human, follows the thread your customer opens up, and stays focused on the questions that matter to you.
When the conversations are done, Boom synthesizes every transcript into an actionable insight report, so you go from "let's talk to users" to "here's what we learned" in days, not quarters.