SMB SaaS leaks customers every month, mostly quietly
The accounts leaving rarely announce it. Your team can talk to a handful of at-risk and just-churned accounts a week. Boom is an AI workforce that holds real conversations with the rest: it finds out why they are leaving, brings back the ones worth recovering, and works your after-hours and expansion hours instead of replacing the people you already have.
Trusted by teams that grow with Boom
Hold the conversation your churn is hiding behind
Most teams start by talking to users to learn why they leave, then point the same worker at the accounts that are recoverable. You give it a brief and the outcome to pursue; it navigates the conversation, no flowchart and no if-this-then-that branches to maintain.
- 01
Anti-churn and win-back
Reach at-risk accounts before the cancel click and just-churned ones after it. Boom asks what actually changed, captures the reason as data instead of a survey star, and opens a path back for the customers who are worth recovering. It runs after hours and on weekends, so the window does not close while your team is offline.
- 02
Dunning by decline reason
A failed payment is recoverable churn, but insufficient funds, an expired card, and a do-not-honor each need a different conversation, not one generic retry email sent four times. Boom reads the decline reason and talks to the customer accordingly, then hands the ones that need a human to your team with the full thread.
- 03
Research as the wedge
Talk to users to sharpen what you build and to learn why the churned ones left. Deep follow-up conversations across your whole base, not a survey only the happy few answer. It is the use case that lands first, and the same worker then carries onboarding and expansion.
One worker that carries the thread, not a relay that drops it
The worker that closed the deal is the same worker that checks in at month three: the context never resets, so expansion knows what onboarding already covered and win-back knows what support heard last month.
- One thread across sales, success, and support
- Improves from your team feedback, not a fixed script
- Context compounds across every cohort it talks to
A conversation that scales, not one more notification tool
Boom is the layer that actually has the conversation: it sits alongside the lifecycle tools you already run and holds the back-and-forth when a customer replies they are about to leave, instead of letting the answer go nowhere.
- Holds the reply, not just the send
- Sits alongside your lifecycle stack, not on top of it
- Consolidates the conversation no blast tool ever owned
Against a CS team and against the tools you already pay for
A human CS team holds a real conversation but cannot scale past its headcount. A one-way lifecycle tool scales but only notifies. Boom is meant to sit in between, priced against what another hire would cost, not against another seat license.
| Human CS team | One-way lifecycle tool | Boom | |
|---|---|---|---|
| Holds a two-way conversation | Yes, person by person | No, it sends and segments | Yes, at scale |
| Scales past your headcount | No, you hire to grow it | Yes, but one direction | Yes, and it talks back |
| Carries lifecycle context across sales, success, and support | If the handoff notes are good | No, each tool is its own silo | Yes, one thread end to end |
| Captures the churn reason, not just a click | In notes, if remembered | A click or a survey star | Yes, as structured data |
| Personalizes dunning by decline reason | If someone reads the report | Same retry email for all | Yes, reads the reason first |
Depth at a scale your team cannot staff for
- 97 → 74
A B2B SaaS research pilot gathered 97 responses in a single run, and 74 of them became deep conversations analyzed for product and churn signal, the kind a team rarely has time to run by hand.
Research pilot, B2B SaaS
Surveys gave us false detractors, half of them hit zero just to make the popup go away, so the score told us nothing about why. Talking it through is the only thing that gave us a real reason, and having one agent keep that thread instead of three tools dropping it is what made it usable.
See Boom on your churn
Point us at a cohort of at-risk or just-churned accounts and we will run the conversations live.