Talk to every customer, not a sample of them
The Researcher holds real conversations with your customers at a scale no team can match, and hands you the patterns instead of a folder of transcripts. This is where most teams start with Boom, because it tells you where the revenue really leaks before you automate around a guess.
A research team that never runs out of hours
A survey gets you a number. The Researcher gets you the reason behind it, from far more people than anyone could reach by hand.
- 01
Interviews at scale
Reaches hundreds of customers in parallel, asking the follow-up question a static form never can.
- 02
The why behind the metric
A conversation gets the real reason, so you stop guessing why a cohort is slipping and start knowing.
- 03
The patterns, ranked
Reasons, themes, and the verbatim quotes behind each one, ranked across hundreds of talks and ready to act on.
Give it a brief, not a script
You tell the Researcher what you need to learn, churned trial users, your most loyal cohort, the segment that downgraded last quarter, and it runs the conversations on the channel those customers already use.
It adapts in real time. When someone gives a surprising answer, it digs in. When the conversation drifts, it steers back. You are not configuring a flow, you are handing off a question.
- Outbound on WhatsApp, voice, web, or wherever your customers already are
- Adaptive follow-ups, not a fixed questionnaire
- Reaches inactive customers a notification never wakes
It gets sharper at your customers over time
The Researcher carries a memory of what it has already learned about your customers. Last month a churn study, this month a pricing study, and the second one starts from the first instead of from a blank brief.
Because it keeps running, the insight is continuous. You stop commissioning a study every quarter and start having a standing read on what your customers are thinking, the same context the rest of your workforce acts on.
- Price objection tied to unclear time-to-value, not price itself
- Dig into onboarding week 1 — drop-off clusters there
- Ask about reporting alternatives they considered
Research that moves at the speed of the decision
- 15 in 2 days
A lending team ran 15 effective customer interviews in two days, versus 2 done by hand in a full week.
Customer research pilot, lending
- 502 contacts, 50% reply
A DTC e-commerce team reached 502 customers in a research run and saw half of them reply and engage in conversation.
Research demo, DTC e-commerce
- 97 to 74
A B2B platform turned 97 responses into 74 deep conversations worth analyzing, far past what a survey score alone reveals.
Research pilot, B2B SaaS
Texting 400 people myself is impossible, I would have to do only that and nothing else. Surveys give you false detractors anyway, people hit zero just to make the popup go away. It is far better to actually talk it through.
Hear what your customers actually think
Pick a segment you have been guessing about and we will show you the Researcher holding real conversations with it.