Cookie Policy
This policy explains how Boom uses cookies and similar technologies on our website and in the signed-in app, what each one does, and how you can control them.
Last updated: August 3, 2026
| Cookie | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| boom_cookie_consent | Boom (first-party) | Necessary | Stores your cookie preferences so we can honor them on return visits, along with a random id that links your choice to our record of it. The id identifies the choice, not you. | 6 months |
| NEXT_LOCALE | Boom (first-party) | Necessary | Remembers your selected language. | 1 year |
| tz | Boom (first-party) | Necessary | Remembers your time zone to display dates and times correctly. | Session |
| _ga, _ga_* | Google Analytics | Analytics | Measures site traffic and how visitors use the site, in aggregate. Loaded only after you accept the Analytics category. | Up to 2 years |
| Google Ads conversion | Google Ads | Marketing | Measures conversions from our advertising. Loaded only after you accept the Marketing category. | Up to 90 days |
| ph_* | PostHog | Analytics | Product analytics in the signed-in app only — which features are used, and errors encountered. Never loaded on our public pages. Set only after you accept the Analytics category. | Up to 1 year |
| Session replay (no cookie) | PostHog | Session replay | Records how you use the signed-in app so we can reproduce and fix problems. Never used on our public pages. Recording starts only after you accept the Session replay category, and stops the moment you withdraw it. | No cookie set |
| Vercel Web Analytics (no cookie) | Vercel | Analytics | Counts page views in aggregate. Sets no cookie and stores no identifier on your device; visitors are counted from a hash of the request that is discarded after 24 hours. Loaded only after you accept the Analytics category. | No cookie set |
| Vercel Speed Insights (no cookie) | Vercel | Analytics | Measures page loading performance so we can keep the site fast. Sets no cookie and stores no identifier on your device. Loaded only after you accept the Analytics category. | No cookie set |
| __session, __client_uat | Clerk | Necessary | Keeps you signed in to the app and protects your session. Set only when you sign in; these cannot be turned off while you are using an account. | Session to 1 year |
| lang, preferredLocale | Boom (first-party) | Necessary | Remembers the language you chose so the app and site render in it. | Up to 1 year |
| sidebar_state, agent_sidebar_state | Boom (first-party) | Necessary | Remembers whether you left the app sidebar and assistant panel open or collapsed. | Up to 1 year |
| boom_legal_acceptance_dismissed | Boom (first-party) | Necessary | Remembers that you dismissed a prompt to review our legal documents, so it is not shown again on every page. | Session |
boom_cookie_consent
- Provider
- Boom (first-party)
- Category
- Necessary
- Duration
- 6 months
- Purpose
- Stores your cookie preferences so we can honor them on return visits, along with a random id that links your choice to our record of it. The id identifies the choice, not you.
NEXT_LOCALE
- Provider
- Boom (first-party)
- Category
- Necessary
- Duration
- 1 year
- Purpose
- Remembers your selected language.
tz
- Provider
- Boom (first-party)
- Category
- Necessary
- Duration
- Session
- Purpose
- Remembers your time zone to display dates and times correctly.
_ga, _ga_*
- Provider
- Google Analytics
- Category
- Analytics
- Duration
- Up to 2 years
- Purpose
- Measures site traffic and how visitors use the site, in aggregate. Loaded only after you accept the Analytics category.
Google Ads conversion
- Provider
- Google Ads
- Category
- Marketing
- Duration
- Up to 90 days
- Purpose
- Measures conversions from our advertising. Loaded only after you accept the Marketing category.
ph_*
- Provider
- PostHog
- Category
- Analytics
- Duration
- Up to 1 year
- Purpose
- Product analytics in the signed-in app only — which features are used, and errors encountered. Never loaded on our public pages. Set only after you accept the Analytics category.
Session replay (no cookie)
- Provider
- PostHog
- Category
- Session replay
- Duration
- No cookie set
- Purpose
- Records how you use the signed-in app so we can reproduce and fix problems. Never used on our public pages. Recording starts only after you accept the Session replay category, and stops the moment you withdraw it.
Vercel Web Analytics (no cookie)
- Provider
- Vercel
- Category
- Analytics
- Duration
- No cookie set
- Purpose
- Counts page views in aggregate. Sets no cookie and stores no identifier on your device; visitors are counted from a hash of the request that is discarded after 24 hours. Loaded only after you accept the Analytics category.
Vercel Speed Insights (no cookie)
- Provider
- Vercel
- Category
- Analytics
- Duration
- No cookie set
- Purpose
- Measures page loading performance so we can keep the site fast. Sets no cookie and stores no identifier on your device. Loaded only after you accept the Analytics category.
__session, __client_uat
- Provider
- Clerk
- Category
- Necessary
- Duration
- Session to 1 year
- Purpose
- Keeps you signed in to the app and protects your session. Set only when you sign in; these cannot be turned off while you are using an account.
lang, preferredLocale
- Provider
- Boom (first-party)
- Category
- Necessary
- Duration
- Up to 1 year
- Purpose
- Remembers the language you chose so the app and site render in it.
sidebar_state, agent_sidebar_state
- Provider
- Boom (first-party)
- Category
- Necessary
- Duration
- Up to 1 year
- Purpose
- Remembers whether you left the app sidebar and assistant panel open or collapsed.
boom_legal_acceptance_dismissed
- Provider
- Boom (first-party)
- Category
- Necessary
- Duration
- Session
- Purpose
- Remembers that you dismissed a prompt to review our legal documents, so it is not shown again on every page.
How to control cookies
When you first visit our site, our cookie banner lets you accept or reject non-essential cookies — refusing is exactly as easy as accepting. You can change your choice at any time by reopening your preferences, from the footer of our site or from the cookie button in the app sidebar. You can also block or delete cookies through your browser settings, though some parts of the site may not work as intended.
Global Privacy Control and Do-Not-Track
We honor the Global Privacy Control (GPC) signal: if your browser sends it, we treat analytics and marketing cookies as declined without any further action from you. We do not currently respond to Do-Not-Track (DNT) signals, as there is no common standard for them.
Questions
For questions about this policy or our data practices, contact privacy@useboom.ai with 'Privacy' in the subject line.