Boom vs HubSpot
Boom’s agent opens the renewal, the onboarding check-in or the win-back on WhatsApp, SMS, email or a call, then turns every reply into data your team can act on.
The main difference
An AI agent that starts the conversation, on WhatsApp, SMS, email or a call, and fills your fields from each reply.
One CRM for your marketing, sales and service teams, with an AI agent for inbound support.
Boom vs HubSpot, side by side
Both put AI in front of customers. Here is where they differ, from HubSpot’s own documentation.
- Starts the conversation
BoomYes. The agent writes or calls first, when your journey says so
HubSpotCampaigns and workflows send first, and its Prospecting and Nurture agents write emails. Customer Agent is assigned to incoming conversations
- Holds a real two-way conversation
BoomYes. An AI agent reads every reply, asks the follow-up and acts on it
HubSpotYes, for inbound. Customer Agent resolves questions and hands off to a person
- Channels
BoomWhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory
HubSpotEmail, live chat, forms, WhatsApp and Messenger. Marketing SMS is an add-on that sends only from US numbers
- Phone calls
BoomYes. The same agent calls, and a chat can turn into a call
HubSpotCustomer Agent takes incoming calls, in beta
- Customer data
BoomBuilt-in CDP that reads live from your database or API. No CSV
HubSpotSmart CRM with contacts, companies, deals and tickets. Custom objects need Enterprise
- Journeys
BoomVisual builder: send, wait, branch, change channel, call your API
HubSpotWorkflows, on Professional and Enterprise plans
- Turns replies into data
BoomYes. Extraction fills typed fields and reports from every conversation
HubSpotSmart properties fill fields from calls, emails, meetings and notes
- Human handoff
BoomShared inbox. A person takes over with the full context
HubSpotYes. Conversations inbox and help desk, with handoff from Customer Agent
- Pricing
BoomPlans from USD 350 a month. Credits cover conversations, calls and messages
HubSpotPublic. Marketing Hub Professional from USD 890 a month, Enterprise from USD 3,600, plus credits for AI
What we say about HubSpot comes from its own public pages, checked on October 15, 2026. Something changed? Tell us and we will fix it.
Which one should you choose?
Choose Boom if:
- You want the agent to start WhatsApp conversations, not only answer the ones that come in.
- You need to send more than 1,000 WhatsApp templates a month, HubSpot’s limit across all your accounts.
- You want WhatsApp and chat replies turned into fields, not only calls, emails, meetings and notes.
- Some customers are easier to reach by phone, and you want the agent to make the call.
Choose HubSpot if:
- You want one CRM where marketing, sales and service share every contact, deal and ticket.
- Your main need is inbound support, with a help desk and an AI agent priced per resolution.
- Your sales team works deals in HubSpot and prospects by email with its Prospecting Agent.
- Your marketers want content, campaigns and email in the same platform as the CRM.
What comes with Boom
- 01
Connects to your database
Plug in a read-only database, Shopify, Skio or the events API. The agent reads live data, so there is never a CSV to upload.
- 02
An agent live in two days
Connect a channel, pick who to reach and review the first conversations. Your agent is talking to customers in two days.
- 03
Replies become data
Define the fields you want to learn. Boom fills them from every conversation and rolls them into a report you can export.
Boom vs HubSpot, answered
Is Boom a HubSpot alternative?
For customer conversations, yes. Boom covers what teams use HubSpot’s WhatsApp inbox and Customer Agent for, and adds an agent that starts the conversation on WhatsApp, SMS, email or a call, plus extraction that turns every reply into data.
How is Boom different from Customer Agent?
Customer Agent is assigned to incoming conversations and calls, and hands off to your team. Boom’s agent answers incoming messages too, and also starts conversations from a journey and fills the fields you define from every reply.
How is pricing different?
HubSpot publishes its tiers: Marketing Hub Professional starts at USD 890 a month and Enterprise at USD 3,600, and Customer Agent and smart properties use HubSpot Credits. Boom publishes its plans on its pricing page, with credits that cover conversations, calls and messages.
How long does switching take?
Days. Connect WhatsApp, bring the contacts you need, rebuild one workflow as a journey and review the first conversations before going to full volume.
See a HubSpot workflow start its own conversations
Bring a renewal or onboarding workflow you run today. We will rebuild it in Boom and show you the conversations it starts and the data they leave.