Boom vs Treble

Boom starts the conversation, follows the customer to a call, an email or an SMS, and turns every reply into data your team can act on.

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At a glance

The main difference

Boom

An AI agent that starts the conversation, on WhatsApp, SMS, email or a call, and turns every reply into data.

Treble

No-code WhatsApp flows, campaigns and an agent inbox, built and run by your team.

Feature by feature

Boom vs Treble, side by side

Both put AI on WhatsApp. Here is where they differ, from Treble’s own documentation.

Starts the conversation

BoomYes. The agent writes or calls first, when your journey says so

TrebleYes, with a WhatsApp template, then a flow that can include an AI Agent block

Holds a real two-way conversation

BoomYes. An AI agent reads every reply, asks the follow-up and acts on it

TrebleYes, through an AI Agent block inside a conversation flow

Channels

BoomWhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory

TrebleWhatsApp only

Phone calls

BoomYes. The same agent calls, and a chat can turn into a call

TrebleNo. The agent transcribes voice notes, but does not call

Customer data

BoomBuilt-in CDP that reads live from your database or API. No CSV

TrebleLightweight CRM: text, number and date properties, lists, CSV or CRM sync

Journeys

BoomVisual builder: send, wait, branch, change channel, call your API

TrebleNo-code flow builder with A/B and conditional blocks

Turns replies into data

BoomYes. Extraction fills typed fields and reports from every conversation

TrebleSession and deployment tables, plus SQL access on request

Human handoff

BoomShared inbox. A person takes over with the full context

TrebleYes. Agent platform with teams, SLAs and a mobile app

Spanish and Portuguese

BoomNative. The agent, the product and the team work in es, pt and en

TrebleSite and support in es, pt and en

Pricing

BoomPlans from USD 350 a month. Credits cover conversations, calls and messages

TrebleNot published. Demo first

Dimension	Boom	Treble
Starts the conversation	Yes. The agent writes or calls first, when your journey says so	Yes, with a WhatsApp template, then a flow that can include an AI Agent block
Holds a real two-way conversation	Yes. An AI agent reads every reply, asks the follow-up and acts on it	Yes, through an AI Agent block inside a conversation flow
Channels	WhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory	WhatsApp only
Phone calls	Yes. The same agent calls, and a chat can turn into a call	No. The agent transcribes voice notes, but does not call
Customer data	Built-in CDP that reads live from your database or API. No CSV	Lightweight CRM: text, number and date properties, lists, CSV or CRM sync
Journeys	Visual builder: send, wait, branch, change channel, call your API	No-code flow builder with A/B and conditional blocks
Turns replies into data	Yes. Extraction fills typed fields and reports from every conversation	Session and deployment tables, plus SQL access on request
Human handoff	Shared inbox. A person takes over with the full context	Yes. Agent platform with teams, SLAs and a mobile app
Spanish and Portuguese	Native. The agent, the product and the team work in es, pt and en	Site and support in es, pt and en
Pricing	Plans from USD 350 a month. Credits cover conversations, calls and messages	Not published. Demo first

What we say about Treble comes from its own public pages, checked on October 15, 2026. Something changed? Tell us and we will fix it.

Your call

Which one should you choose?

Choose Boom if:

Your customers aren’t all on WhatsApp, and you need SMS, email, Instagram, Messenger or web chat too.
Some customers are better reached by phone, and you want the same agent to make the call.
You want every reply turned into fields and reports, not only rows in a session table.
You want an agent that starts and holds the whole conversation, not one AI block inside a flow.
You want segments on live data from your database, API or Shopify, not a lightweight contact list.
You want journeys that switch channel, from WhatsApp to SMS, email or a call, when a customer goes quiet.

Choose Treble if:

WhatsApp is your only channel, and you want help with the green check, line health and click-to-WhatsApp ads.
Your reps live in HubSpot or Salesforce and launch WhatsApp conversations from inside the CRM.
Your support team needs SLA automations, inactivity detection and a mobile app for agents.
Your BI team wants SQL access to raw session and campaign data in a warehouse Treble hosts.
Your agents answer by hand and want AI reply suggestions, chat summaries and audio transcription.
You want WhatsApp Flows forms and A/B test blocks inside a no-code conversation builder.

Why Boom

What comes with Boom

01
Connects to your database
Plug in a read-only database, Shopify, Skio or the events API. The agent reads live data, so there is never a CSV to upload.
02
An agent live in two days
Connect a channel, pick who to reach and review the first conversations. Your agent is talking to customers in two days.
03
Every channel, one memory
WhatsApp, Instagram, Messenger, SMS, email, voice and web chat. A customer who switches channels stays in one conversation.

FAQ

Boom vs Treble, answered

Is Boom a Treble alternative?

Yes. Boom covers what teams use Treble for, WhatsApp campaigns, AI conversations and a human inbox, and adds voice, SMS, email and social channels, a CDP and reports built from every reply.

Can I keep my WhatsApp number?

Yes. Your number and approved templates can move to Boom, and we run the migration with you.

How is pricing different?

Boom publishes its plans on its pricing page, with credits that cover conversations, calls and messages. Treble does not publish prices; its site asks you to request a demo.

How long does switching take?

Days. Connect the channel, pick who to reach, and review the first conversations before going to full volume.

See your Treble flow run on Boom

Bring a flow you run today. We will rebuild it in Boom and show you the conversations and the data it leaves behind.

Book a demo