Blog | Boom

Snapshot or live segment: why a one-time send kept sending

A segment changes every day. Using it as a snapshot or as a trigger gives two very different results, and the second can keep sending messages weeks after you thought you were done.

Sergio GarciaCo-founder, BoomNov 10, 2026

Playbooks

Campaign or initiative? One question to pick the right one

Juan CasianCo-founder, BoomNov 9, 2026

Product

How to send a campaign to a segment, once

Oscar GaliciaEngineering, BoomNov 4, 2026

Product

Get more replies with a reward

José ToscanoCo-founder, BoomNov 4, 2026

Product

The agent writes the reply, you decide if it goes

Oscar GaliciaEngineering, BoomOct 28, 2026

Product

Peak season: measure which WhatsApp campaign sells, then double down

José ToscanoCo-founder, BoomOct 22, 2026

Product

White-label? We've got you: every email in your merchant's logo and colors

José ToscanoCo-founder, BoomOct 21, 2026

Product

Forms on your site that start customer journeys

Oscar GaliciaEngineering, BoomOct 14, 2026

Playbooks

A message at each customer's 9:00, in their language

Sergio GarciaCo-founder, BoomOct 14, 2026

Product

Hide sensitive data from your AI agents and your team

José ToscanoCo-founder, BoomOct 13, 2026

Product

How to turn on WhatsApp calling in your shared inbox (early access)

José ToscanoCo-founder, BoomOct 6, 2026

Product

One customer, three invoices, three journeys

José ToscanoCo-founder, BoomOct 1, 2026

Product

167 people were in two campaigns at once and none of them got the promo twice

José ToscanoCo-founder, BoomSep 30, 2026

Playbooks

What the agent asks, and what it just notices

José ToscanoCo-founder, BoomSep 29, 2026

Playbooks

How to convert more by following up with your customers automatically

Juan CasianCo-founder, BoomJun 22, 2026