Boom vs Botmaker
Boom’s agent starts the conversation, holds it on chat or a call, and fills the fields you define from every reply, on top of a CDP that reads your systems live.
The main difference
An AI agent that reads your customer data live, on chat, SMS, email or a call, and turns every reply into fields.
A platform where your team builds AI agents that resolve chats, emails and calls.
Boom vs Botmaker, side by side
Both build AI agents for WhatsApp and calls. Here is where they differ, from Botmaker’s own site and help center.
- Starts the conversation
BoomYes. The agent writes or calls first, when your journey says so
BotmakerYes. WhatsApp template notifications, and outbound calls from voice agents
- Holds a real two-way conversation
BoomYes. An AI agent reads every reply, asks the follow-up and acts on it
BotmakerYes. LLM agents, routed by an orchestrator and guided by funnel states
- Channels
BoomWhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory
BotmakerWhatsApp, Instagram, Messenger, web chat, TikTok, Mercado Libre, Teams and more. Email agents for incoming mail. No SMS
- Phone calls
BoomYes. The same agent calls, and a chat can turn into a call
BotmakerYes. Callbots on phone and WhatsApp calls, inbound and outbound
- Customer data
BoomBuilt-in CDP that reads live from your database or API. No CSV
BotmakerUser variables and CRM integrations. Audiences by one variable and a date range, or a file
- Journeys
BoomVisual builder: send, wait, branch, change channel, call your API
BotmakerBotdesigner flow builder with an AI agent node, plus scheduled notifications
- Turns replies into data
BoomYes. Extraction fills typed fields and reports from every conversation
BotmakerOperational dashboards: sessions, response time, CSAT, share resolved by AI
- Human handoff
BoomShared inbox. A person takes over with the full context
BotmakerYes. Live chat for human agents, a mobile app and approval steps
- Spanish and Portuguese
BoomNative. The agent, the product and the team work in es, pt and en
BotmakerSite in es, pt and en. Agents can reply in the customer’s language
- Pricing
BoomPlans from USD 350 a month. Credits cover conversations, calls and messages
BotmakerPublished plans, billed per conversation
What we say about Botmaker comes from its own public pages, checked on October 15, 2026. Something changed? Tell us and we will fix it.
Which one should you choose?
Choose Boom if:
- You want every reply turned into typed fields and reports, not only dashboards of sessions and CSAT.
- You want audiences built from live reads of your database or API, not one variable or an uploaded file.
- You run churn interviews or customer research, and want the next question asked every time.
- You want journeys that switch channel when a customer goes quiet, from WhatsApp to SMS or email.
Choose Botmaker if:
- You sell on Mercado Libre, TikTok or Apple Messages and want AI agents answering on all of them.
- You want agents built on state-based funnels, with an orchestrator routing each chat to a specialist.
- You want to start self-serve, with 300 free conversations and plans billed per conversation.
- Your main job is inbound support, with email agents that read, classify and answer incoming mail.
What comes with Boom
- 01
Connects to your database
Plug in a read-only database, Shopify, Skio or the events API. The agent reads live data, so there is never a CSV to upload.
- 02
An agent live in two days
Connect a channel, pick who to reach and review the first conversations. Your agent is talking to customers in two days.
- 03
Every channel, one memory
WhatsApp, Instagram, Messenger, SMS, email, voice and web chat. A customer who switches channels stays in one conversation.
Boom vs Botmaker, answered
Is Boom a Botmaker alternative?
Yes. Boom covers what teams use Botmaker for, AI agents on WhatsApp, social channels and calls with a human inbox, and adds SMS, a CDP and reports built from every reply.
Botmaker has voice agents too. What changes?
Both make and take calls. What changes is what a conversation leaves behind: in Boom, every reply feeds reports, on a CDP that reads your data live.
Can I keep my WhatsApp number?
Yes. Your number and approved templates can move to Boom, and we run the migration with you.
How long does switching take?
Days. Connect the channel, pick who to reach, and review the first conversations before going to full volume.
Bring a Botmaker flow to Boom
Pick a flow or a notification you run today. We will rebuild it in Boom and show you the conversations and the fields they fill.