Boom vs Iterable
When a customer replies with a question, Boom’s AI agent answers it, keeps the conversation going on WhatsApp, SMS, email or a call, and turns what they said into fields you can report on.
The main difference
An AI agent that answers every reply, on WhatsApp, SMS, email or a call, and turns it into data.
Cross-channel campaigns and journeys, built and sent by your marketing team.
Boom vs Iterable, side by side
Both run lifecycle journeys. Here is where they differ, from Iterable’s own documentation.
- Starts the conversation
BoomYes. The agent writes or calls first, when your journey says so
IterableYes, as blast or triggered campaigns and Studio journeys
- Holds a real two-way conversation
BoomYes. An AI agent reads every reply, asks the follow-up and acts on it
IterableNo AI agent for customers. SMS replies are matched on keywords
- Channels
BoomWhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory
IterableEmail, SMS, WhatsApp, RCS, push, web push, in-app and embedded messages
- Phone calls
BoomYes. The same agent calls, and a chat can turn into a call
IterableNo. Calls are not among its channels
- Customer data
BoomBuilt-in CDP that reads live from your database or API. No CSV
IterableProfiles, events and lists. Data Feeds read outside systems at send time; warehouse sync is an add-on
- Journeys
BoomVisual builder: send, wait, branch, change channel, call your API
IterableStudio, a drag-and-drop journey builder
- Turns replies into data
BoomYes. Extraction fills typed fields and reports from every conversation
IterableNo. Replies are stored as events, and the inbound SMS log shows the last 250
- Human handoff
BoomShared inbox. A person takes over with the full context
IterableNot documented. Assisted and unassisted WhatsApp chats are unsupported
- Spanish and Portuguese
BoomNative. The agent, the product and the team work in es, pt and en
IterablePer-locale template versions. Locales do not translate content
- Pricing
BoomPlans from USD 350 a month. Credits cover conversations, calls and messages
IterableNot published. WhatsApp and warehouse sync are added through your success manager
What we say about Iterable comes from its own public pages, checked on October 15, 2026. Something changed? Tell us and we will fix it.
Which one should you choose?
Choose Boom if:
- Your customers write back, and every message deserves a real answer, not a keyword filter.
- You want an AI agent that talks to your customers, not only one that helps your team build campaigns.
- You need WhatsApp as a two-way conversation, with a person stepping in when it matters.
- You want to know why customers stall or leave, as fields you can sort and report on.
Choose Iterable if:
- Your main job is one-way campaigns across email, push, in-app and embedded messages.
- You need web push, RCS or messages embedded in your own app.
- Your data lives in a warehouse and you want it synced into profiles with the Smart Ingest add-on.
- Your marketers want AI that drafts campaigns, templates and journeys inside the app.
What comes with Boom
- 01
Connects to your database
Plug in a read-only database, Shopify, Skio or the events API. The agent reads live data, so there is never a CSV to upload.
- 02
An agent live in two days
Connect a channel, pick who to reach and review the first conversations. Your agent is talking to customers in two days.
- 03
Replies become data
Define the fields you want to learn. Boom fills them from every conversation and rolls them into a report you can export.
Boom vs Iterable, answered
Is Boom an Iterable alternative?
Yes. Boom runs the lifecycle journeys teams build in Iterable, like onboarding, win-back and renewal, and adds what happens after the send: an AI agent that answers every reply, a shared inbox for your team and extraction that turns answers into data.
Isn’t Nova Agent an AI agent?
It is, for your team. Iterable describes Nova Agent as helping you create campaigns, templates and experiments and answer analytics questions inside the app. Boom’s agent is the one that talks to your customers.
Can I keep Iterable for email and push?
You can. Iterable is strong at email, push, in-app and embedded messages. Boom takes the conversations that start when a customer writes back, and the data they leave.
How long does switching take?
Days. Connect WhatsApp or SMS, point Boom at your data, rebuild one journey and review the first conversations before going to full volume.
See your Iterable journey hold a conversation
Bring an SMS or WhatsApp flow you run today. We will rebuild it in Boom and show you the conversations and the fields they fill.