Boom vs Qualtrics
Boom starts the conversation on WhatsApp, voice or email, asks the next question, acts on what the customer says and turns it into data your team can use.
The main difference
An AI agent that starts the interview, on WhatsApp, a call or email, keeps asking and acts on the answer.
Enterprise experience management for large CX, employee and market research programs.
Boom vs Qualtrics, side by side
Both reach customers on WhatsApp and turn their answers into insight. Here is where they differ, from Qualtrics’ own pages.
- Starts the conversation
BoomYes. The agent writes or calls first, when your journey says so
QualtricsYes, as a survey: by email, SMS or WhatsApp, with message credits
- Holds a real two-way conversation
BoomYes. An AI agent reads every reply, asks the follow-up and acts on it
QualtricsPartly. Two-way SMS and WhatsApp surveys, plus one or two AI follow-ups on newer plans
- Channels
BoomWhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory
QualtricsWeb, email, website and app feedback, SMS and WhatsApp through Twilio
- Phone calls
BoomYes. The same agent calls, and a chat can turn into a call
QualtricsNo. It analyzes contact-center conversations, but doesn’t place calls
- Turns replies into data
BoomYes. Extraction fills typed fields and reports from every conversation
QualtricsYes. Text iQ finds topics, and sentiment with Advanced Text iQ, in es and pt too
- Human handoff
BoomShared inbox. A person takes over with the full context
QualtricsTickets for case management, not a shared chat inbox
- Customer research
BoomInterviews that ask the next question, at survey scale
QualtricsSurveys at scale, with one or two AI follow-ups per open answer
- Spanish and Portuguese
BoomNative. The agent, the product and the team work in es, pt and en
QualtricsYes. The product is in 21 languages, including Latin American Spanish and Brazilian Portuguese
- Pricing
BoomPlans from USD 350 a month. Credits cover conversations, calls and messages
QualtricsNot published. Quote by interactions, plus SMS and WhatsApp credits
What we say about Qualtrics comes from its own public pages, checked on October 15, 2026. Something changed? Tell us and we will fix it.
Which one should you choose?
Choose Boom if:
- You want a real conversation on WhatsApp, not a scripted survey limited to three question types.
- You want the agent to keep asking until it understands, not stop after one or two AI follow-ups.
- You want an agent that writes or calls first, not one that waits inside a survey or a website.
- You need to be live in days, not wait on SMS onboarding that can take a couple of months.
Choose Qualtrics if:
- Your main job is an enterprise program across CX, employee experience and market research on one platform.
- You need FedRAMP or HITRUST coverage for public-sector or healthcare programs.
- You run employee engagement programs alongside your customer research.
- You want contact-center conversations and online reviews analyzed next to your surveys.
What comes with Boom
- 01
An agent live in two days
Connect a channel, pick who to reach and review the first conversations. Your agent is talking to customers in two days.
- 02
Every channel, one memory
WhatsApp, Instagram, Messenger, SMS, email, voice and web chat. A customer who switches channels stays in one conversation.
- 03
Replies become data
Define the fields you want to learn. Boom fills them from every conversation and rolls them into a report you can export.
Boom vs Qualtrics, answered
Is Boom a Qualtrics alternative?
Yes, for conversations with your customers. Boom covers churn, onboarding and NPS research and runs it as a real conversation on WhatsApp, voice or email. Employee programs you run in Qualtrics can stay where they are.
Can the agent act on what customers say?
Yes. In the same conversation it can win a customer back, help them convert, or hand them to your team in the shared inbox with the full context.
How is pricing different?
Qualtrics does not publish prices; you get a quote based on interactions, and SMS and WhatsApp credits are bought separately. Boom publishes its plans on its pricing page, with credits that cover conversations, calls and messages.
How long does switching take?
Days. Connect a channel, pick who to reach, and review the first conversations before going to full volume. Qualtrics notes that its SMS onboarding alone can take from a couple of days to a couple of months.
See your Qualtrics survey run as a conversation
Bring a survey you send today. We will run it in Boom as an interview and show you the conversations, the reasons and the data it leaves behind.