Boom vs Wati
Boom’s agent sends the first message, answers what the customer says back, asks the next question, and turns the whole conversation into data your team can use.
The main difference
An AI agent that keeps talking after the reply, on WhatsApp, SMS, email or a call, and turns it into data.
A self-serve WhatsApp team inbox and campaign tool with AI agents, for growing businesses.
Boom vs Wati, side by side
Both run WhatsApp campaigns with AI. Here is where they differ, from Wati’s own site and help center.
- Starts the conversation
BoomYes. The agent writes or calls first, when your journey says so
WatiYes. WhatsApp campaigns, drips and retargeting
- Holds a real two-way conversation
BoomYes. An AI agent reads every reply, asks the follow-up and acts on it
WatiYes. Astra agents answer when customers write in; campaign replies run on buttons and reply actions
- Channels
BoomWhatsApp, Instagram, Messenger, SMS, email, voice and web chat, with one memory
WatiWhatsApp, Instagram, Messenger and web chat. SMS as a campaign fallback, via Twilio on the Business plan
- Phone calls
BoomYes. The same agent calls, and a chat can turn into a call
WatiYes. Voice AI on WhatsApp calls, on the Business plan
- Customer data
BoomBuilt-in CDP that reads live from your database or API. No CSV
WatiContacts with custom attributes and segments, plus Shopify sync. No events or custom objects
- Journeys
BoomVisual builder: send, wait, branch, change channel, call your API
WatiNo-code chatbot builder, drips that stop on reply, retargeting
- Turns replies into data
BoomYes. Extraction fills typed fields and reports from every conversation
WatiAI chat summaries, a CX quality score and campaign stats
- Human handoff
BoomShared inbox. A person takes over with the full context
WatiYes. Team inbox with assignment rules and mobile apps
- Spanish and Portuguese
BoomNative. The agent, the product and the team work in es, pt and en
WatiSite and sign-up in es, pt and en. Local pricing in MXN and BRL
- Pricing
BoomPlans from USD 350 a month. Credits cover conversations, calls and messages
WatiPublished plans, priced by users and monthly active contacts
What we say about Wati comes from its own public pages, checked on October 15, 2026. Something changed? Tell us and we will fix it.
Which one should you choose?
Choose Boom if:
- You want campaign replies answered by an agent that asks the next question, not by reply buttons.
- You want every reply turned into typed fields and reports, beyond chat summaries and a CX score.
- You want segments on live data from your database or API, not a capped list of contact attributes.
- You want churn reasons saved as fields you can count, not read one chat summary at a time.
Choose Wati if:
- You want to start self-serve with a 7-day free trial, and pay in Mexican pesos or Brazilian reais.
- You want billing by monthly active contacts, where one-way broadcast recipients don’t count.
- Your focus is WhatsApp marketing, with retargeting for people who read but didn’t reply and click-to-WhatsApp ads.
- Your support team needs a team inbox with assignment rules and iOS and Android apps.
What comes with Boom
- 01
Connects to your database
Plug in a read-only database, Shopify, Skio or the events API. The agent reads live data, so there is never a CSV to upload.
- 02
An agent live in two days
Connect a channel, pick who to reach and review the first conversations. Your agent is talking to customers in two days.
- 03
Every channel, one memory
WhatsApp, Instagram, Messenger, SMS, email, voice and web chat. A customer who switches channels stays in one conversation.
Boom vs Wati, answered
Is Boom a Wati alternative?
Yes. Boom covers what teams use Wati for, WhatsApp campaigns, AI agents and a shared inbox, and adds a CDP that reads your data live and extraction that turns replies into data. Its agent writes first and keeps the conversation going.
Does Boom replace Wati’s team inbox?
Yes. In Boom’s shared inbox a person can take over any conversation with the full context, whether the AI or a campaign started it.
Can I keep my WhatsApp number?
Yes. Your number and approved templates can move to Boom, and we run the migration with you.
How long does switching take?
Days. Connect the channel, pick who to reach, and review the first conversations before going to full volume.
Run your next Wati campaign on Boom
Bring a campaign or a drip you send today. We will rebuild it as a journey and show you what customers said, as data you can sort.