Pop-ups your visitors actually want to play
A wheel, mystery cards, Plinko or a scratch card on your store. Every player becomes a lead that Boom welcomes in seconds.
Try it live
This is the real pop-up
Play it the way a shopper would. Your entry becomes a lead in Boom, exactly like one from a store.
Demo prizes and codes only. Boom keeps what you enter as a lead, as described in our privacy policy.
Why it works
A lead is only worth what happens next
Most pop-ups end at "thanks for subscribing". Lead Capture is built so the first message reaches the shopper while they are still on your site.
A prize the server draws
The odds and the codes live in Boom, never in the page. The game only animates toward the prize already drawn, so nobody can inspect their way to the best code.
Consent you can show
A phone number needs a ticked box, and the exact sentence the shopper agreed to is stored with the lead. That is the opt-in a WhatsApp welcome needs.
Leads kept apart from customers
Every entry becomes a lead in People, marked as one, so a typed email can never overwrite a real customer synced from your store.
A journey that starts in seconds
Each entry records a lead_captured event with the prize and the code. A journey on that event sends the welcome by WhatsApp and email, and the agent takes the replies.
How it works
From visitor to conversation in three steps
- 1
Pick a game and a look
Start from a finished design, add your prizes and codes, and list the sites it may run on. Paste one tag on your store.
- 2
The visitor plays and wins
They leave an email and, if they want, a WhatsApp number, play, and see a code they can use at checkout right away.
- 3
Boom takes it from there
The lead appears in People with its prize and consent, and your welcome journey sends the code by WhatsApp and email before they close the tab.
FAQ
Questions stores ask
Does a pop-up hurt my search ranking?
A pop-up that covers the page as soon as it loads on a phone can. Lead Capture can open after a delay, on scroll, on exit intent, or only when the visitor clicks your own button, and it can stay off phones unless the visitor taps that button.
Will it slow my store down?
No. The tag loads asynchronously and is about 1.5 KB, and it pulls in one shared script of about 13 KB that browsers keep across visits. Fonts and images load only when the pop-up opens.
Does it work with Shopify?
Yes. It is one script tag, so it runs on Shopify, Tiendanube, WooCommerce or any site you control. A Shopify discount link can apply the code for the shopper.
Can a visitor win again and again?
No. The same email or phone always gets back the prize it won the first time, and a visitor who signed up does not see the pop-up again unless they click a button to open it.
What do I need to send the welcome on WhatsApp?
A connected WhatsApp number and an approved message template. The email welcome only needs your verified sending domain.
Try each game
Turn this week’s visitors into leads
Lead Capture is an add-on for Boom. We set it up with you.